School of Business and Economics Department of Management. x. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.. Learn more on our programme now! Telephone +49 30 838 522 79. A widely respected postgraduate qualification, our MSc Marketing Management is a powerful way to set yourself apart in an increasingly competitive job market. Whether you choose the 12, 15 or 24-month version, you’ll explore both fields in detail, studying topics including social media, entrepreneurship and marketing analytics. This programme is for students … Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing. Marketing Management is a master’s program designed to equip its students with contemporary skills and knowledge specialized in the most important field of marketing management. Homepage. The Marketing programme focuses on consumer insights and customer needs in order to provide products and services of value for the target market and target customer group that the company is serving. Marketing Management Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales. In this position you’ll be responsible for market research, product development and promotions and may well have colleagues working under you. MasterMM. Electives are grouped into three tracks: Brand and Product Management, Digital Marketing and Analytics, plus Individual Study. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. You will benefit not only from a broad training in the key marketing concepts but also from our strong focus on marketing management … Marketing management. The MSc in Marketing Management improved my overall ability to work with people from different parts of the world and different cultures and provided me with new perspectives and insights. Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. Marketing Management – Major of the Executive Master in Marketing . The Major in Marketing Management is a professionally oriented programme that provides the knowledge and tools necessary to understand, manage and succeed in today’s complex competitive environment. The master also intends to develop the soft skills of managing the relationship with the client also through laboratory activities, with a particular emphasis on new technologies. You will learn how to design and undertake marketing management planning, identify and improve your strategic marketing thinking, and develop a breadth of knowledge by exploring a number of key marketing areas, such as marketing management, consumer behaviour, marketing communication and marketing research. 21 14195 Berlin. - management of commercial channels; - management of the sales network and monitoring of strategic customers. Our curriculum is designed with input from employers, industry experts, and scholars. Popular Schools. Garystr. Related. Master electives worth 18 EC each are offered during the spring semester; one of your three master electives can be chosen from another MSc programme. In this course, you will learn how businesses create value for customers. MSc. Set yourself up for a career in international marketing. Hone your team-building, management, research, strategy and marketing campaign leadership skills with a master’s program that can help you reach your goals. Our MSc in Management with a specialism in Marketing is an intensive, one-year, master’s-level programme for graduates from a wide range of subject backgrounds. The CEMS Master's in International Management. Master's of Science in Marketing (MSc) Management & Analytics Programme The Master of Marketing Management (Advanced) (MMM Adv) program equips graduates and professionals from any discipline to become evidence-based decision makers, innovative problem solvers, responsible social citizens, and future leaders. Start Date: Mar 15, 2021 B2C Marketing Management Management School, Faculty of Social Sciences. The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. Marketing managers often have bachelor's or master's degrees in marketing management or a related field such as a degree in business administration with concentrations in marketing. Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy. In order to do justice to these developments, the MSC will be renewed by means of a fundamental reform in autumn 2019 and will thus become the new Master’s programme in Marketing Management (MiMM). I would recommend this course to others as I enjoyed the overall experience. If you want to kick-start a professional management career, our 12-month Master of Management degree provides an ideal springboard to achieve your goals. Accredited by the Chartered Institute of Marketing. For example, by obtaining a master’s degree in marketing management, students will be taught how to not only exceed in a management position, but also how to quickly move up within their company. The program provides specialised knowledge and skills in the area of marketing, and meets the entry requirements for a PhD.

This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills. If you have industry experience along with your master’s degree, you may be ready for a marketing management role. The MSc Marketing Management program is targeted at junior professionals who are looking to launch their career in the highly competitive marketing sector. Offered by University of Illinois at Urbana-Champaign. It exposes you to the essential theory while challenging you build the agility, strategic thinking and the confidence to find effective solutions to complex, real-world marketing challenges. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. Address. Discover the top master’s degrees in marketing with the QS Business Masters Rankings: Marketing.. A new addition to this year’s suite of business masters rankings, marketing is a noteworthy subject for being particularly female-dominated compared to other business programs. Leading reputation: Melbourne is ranked 26 th globally for Business & Management (QS World University Rankings by subject 2020). This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. Using a data-driven approach, this highly customizable program offers two Specialization Tracks so that you can easily tailor the marketing master program to help you achieve your career goals:. Study in a course with industry recognition: The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute. Additionally, students with this degree may also be able to find a job in their field easier than others. You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company. Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School. Structure. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS). The will acquire the techniques to obtain information about the market situation and the different scenarios. Our course offers aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can … Up for a Marketing Management ( QS World University Rankings by subject 2020 ) ( MADS ) in the. 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